CALL FOR ENTRIES
The Singapore Design Awards (SDA) honours outstanding product, graphic, new media, interior, packaging and multi-disciplinary design projects from across the world. It remains the leading design award in Southeast Asia. The Awards began in 1988 and was unveiled by then Prime Minister of Singapore Mr Lee Kuan Yew at the first Singapore International Design Forum. It was an initiative led by the Designers Association Singapore and the Trade Development Board (now IE Singapore).
The initial inspiration for the award which is to raise awareness for the region and the strategic role of design remains essentially the same. Singapore is at the heart of a dynamic Southeast Asia. With an awakened Indonesia and dynamic economies such as Vietnam, any design firm seeking to raise its profile in this region must consider the SDA as its gateway.
To maintain the standards of the SDA, we have assembled a group of principal figures in the field of design from all over the world. Our aim is to provide a platform to regional companies to show how design is transforming businesses & communities from around the world and inspire them to do the same. At the same time, it is in our interests to highlight promising designers from Southeast Asia. We are hopeful that a region as diverse as ours will produce the next generation of design leaders.
If you share our hopes and our ambitions, we will welcome your participation in the SDA.
Lawrence Chong
President
Exco 2009 - 2011
Designers Association Singapore
Summary for SDA 2010
| Submission Deadline | 2359hrs | 14th July 2010 |
| Submission Site | http://www.dasingapore.com |
| Award Categories | Singapore Category South-East Asia Category International Category Young Designers Category |
| Design Disciplines Categories | Graphic Design |
Professionals Cost per entry for individual design discipline submissions |
S$100 for DAS Professional Members for each entry S$200 for Non-Members for each entry |
Professionals Cost per entry for multi-disciplinary design submissions |
S$150 for DAS Professional Members for each entry S$300 for Non-Members for each entry |
Young Designers Cost per entry for individual design discipline submissions |
S$50 for DAS Professional Members for each entry S$100 for Non-Members for each entry |
Young Designers Cost per entry for multi-disciplinary design submissions |
S$100 for DAS Professional Members for each entry S$150 for Non-Members for each entry |
| Award Ceremony | 20th September 2010 (Monday) Shangri-la Hotel, Singapore Tickets sold separately |
1. Categories for Submission
The Singapore Design Awards welcome entries from around the world. There are 4 sections:
1.1 Singapore Category
For professional design work done within Singapore
1.2 Southeast Asia Category
For professional design work done within Southeast Asia
1.3 International Category
For professional design work done outside of Southeast Asia
1.4 Young Designers Category
For design concepts done by design students from approved design schools within Singapore only.
1.5 Award Standards and Categorisation
Gold, Silver and Bronze Awards will be given in all categories to work reaching sufficient standards as deemed suitable by the international judges and the rules as listed within this information kit.
1.6 Sample trophies in the following form will be given out
1.7 An additional award for the best of category may also be conferred if the international judges deem it suitable.
1.8 Designers or Design Firms who have won gold in the same category for 8 times will also automatically be given a SDA Honours Roll Award. Past winners may present their past wins for the committee's consideration. Please email past wins to sda@dasingapore.com
2. Eligibility
2.1 All work must have appeared physically or online from 1st May 2009 until the submission deadline of 9th July 2010. Sponsored work for non-profit organisations may be submitted and must be mentioned in the submission email.
2.2 Past submissions to the SDA are not allowed to be resubmitted.
2.3 All works must be paid commission by a client. No works submitted in a free pitch or for personal corporate communication will be considered.
2.4 For work submitted within the Singapore category, the design solution must be developed by designers or a design firm based in Singapore.
2.5 For work submitted within the Southeast Asia category, the concept must be developed by designers or a design firm based in any of the countries within ASEAN.
2.6 For work submitted within the International category, the concept must be developed by designers or a design firm based outside of the countries of ASEAN.
2.7 For work submitted within the young designers category, the concept must be developed by a young designer who is still undergoing professional studies in Singapore. The students must also come from schools approved by the Ministry of Education, Singapore.
2.8 For work submitted as a multi-disciplinary work, more than one design firm or practice might participate to join in the submission.
2.9 Any work submitted which has not conformed to the proper instructions as mentioned in this information kit is deemed ineligible.
2.10 Any work submitted without the company of proper and prompt payment is to be deemed as ineligible.
2.11 The executive committee in consultation with the international judges reserves the right to reject any works on grounds of eligibility if a work may affect the standards of the awards, put the reputation of the organisation in peril and cause any concern on the issue of interests etc.
3. Types of design disciplines for submission
The following type of work may be submitted for consideration:
3.1 GRAPHIC DESIGN ( Codename: G )
G1. Annual reports
G2. Corporate livery
G3. Corporate brochure
G4. Calendars, greeting cards and invitation cards
G5. Direct mail piece
G6. Editorial design
G7. Logos
G8. Sales kit
G9. Shopping Bags
G10. Stamps and banknotes
3.2 INTERIOR DESIGN ( Codename: I )
I1. Retail space
I2. Office space
I3. Residential Space
3.3 NEW MEDIA / INTERACTIVE ( Codename: NM )
For mobile, web or multiple platforms
NM1. Animated programmes
NM2. Animated short films
NM3. Website
NM4. Interface design for software
3.4 PACKAGING DESIGN ( Codename: PA )
For consumer and industrial environments
PA1. Beverages - Non Alcoholic
PA2. Beverages - Alcoholic
PA3. Food items
PA4. Packaging labels
PA5. Technology products
PA6. Personal care products
3.5 PRODUCT / INDUSTRIAL DESIGN ( Codename: PR )
PR1. Bathroom fittings and sanitary installations
PR2. Electronic gadgets and mobile phones
PR3. Furniture
PR4. Healthcare
PR5. Home appliances
PR6. Office equipment
PR7. Personal accessories - watches, eyewear and bags
PR8. Toys and games
PR9. Transportation
3.6 MULTI-DISCIPLINARY DESIGN ( Codename: M ) - new
for branding or multi-disciplinary work from any disciplines, including those not listed here.
(Design companies who have collaborated with other design firms may submit this entry together)
M1. Corporate Branding
M2. Consumer Branding
M3. Space/Structural Branding
M4. Multi-disciplinary Project
4. Intellectual Property, Rights and terms of use
4.1 All rights related to the name and trademark of Singapore Design Awards is managed and owned exclusively by Designers Association Singapore.
4.2 A Candidate seeking to use the related name and trademark must seek the permission of the DAS Executive Committee.
4.3 Only Gold and Silver Awardees will be allowed to use the relevant Singapore Design Awards Gold and Silver marks for a period of 1 year only.
4.4 Design companies or designers submitting works for any category must be responsible for their own intellectual property and patent issues. The Organisers, Designers Association Singapore take no responsibility for any infringement of intellectual property rights.
4.5 All design firms and designers who submit an entry to the Singapore Design Awards agree to allow the organisers to use any submissions and the right to reproduce any work for publicity purposes.
5. judging
5.1 The Judges reserves the right not to confer an award in any category or discipline if the entries were found to be below par in terms of the reaching the top bandwidth of a category's score board.
5.2 The Judges and Organisers have the right to move entries into a category that they deem more suitable or relevant.
5.3 The Judges' decision is final.
6. ONLINE submission guidelines
6.1 All candidates must logon to www.dasingapore.com to submit work.
6.2 Please fill in all details accurately online, as this information will be used for verification, judging purposes and preparation of certificates and award trophies. The Organisers, Designers Association Singapore will take no responsibility for any inaccurate information, misrepresentation or wrong accreditation.
6.3 An entry means a single piece of design solution. You cannot enter more than one design under one entry unless entering the multi-disciplinary category which allows you to present a variety of design solutions based on a single and integrated concept.
6.4 For each entry, submit up to 5 images in Jpeg formats only. (Each image no larger than 500KB). Compress all images with total file size not exceeding 2.5MB into one zipped file and upload accordingly for the entry at www.dasingapore.com.
6.5 For multi-disciplinary submissions, you may submit up to 10 images in Jpeg formats only. (Each image no larger than 500KB). Compress all images with total file size not exceeding 5MB into one zipped file and upload accordingly for the entry at www.dasingapore.com.
6.6 Non-refundable cross cheques or money orders should be in Singapore dollars and made payable to
Designers Association Singapore. Please accompany this with details of the entry for which payment is being made. The cheques will need to be posted to:
Singapore Design Awards 2010 Entry
Designers Association Singapore
23 Hindoo Road Singapore 209115.
For companies and individuals based out of Singapore, they may choose to transfer the funds payable to:
Designers Association Singapore
Account Number: 009-012114-5
Swift Code: DBSSSGSG
Bank Name: DBS Bank Limited
Bank Address: 6 Shenton Way, DBS Building Tower 2, Singapore 068809
6.7 Entries submitted without submission fee must be settled within five working days of the submission deadline of 9th July 2010 or be disqualified from the judging.
6.8 While every precaution will be taken to safeguard all entries submitted, the Organisers cannot accept responsibility for any loss or damage to any product samples, images or materials submitted for the competition.
6.9 Entries cannot be returned nor can entry fees be refunded.
6.10 Closing Date for submission
By 2359 hrs on the 9th July 2010 (Friday)
6.11 Entry Fees
6.11a FOR PROFESSIONALS
Cost per entry for all categories and disciplines except for multi-disciplinary submissions:
S$100 for DAS Professional Members for each entry
S$200 for Non-Members for each entry
6.11b FOR PROFESSIONALS
Cost per entry for multi-disciplinary submissions:
S$150 for DAS Professional Members for each entry
S$300 for Non-Members for each entry
6.11c FOR YOUNG DESIGNERS
Cost per entry for all categories and disciplines except for multi-disciplinary submissions:
S$50 for DAS Youth Members for each entry
S$100 for Non-Members for each entry
6.11d Cost per entry for multi-disciplinary submissions:
S$100 for DAS Youth Members for each entry
S$150 for Non-Members for each entry
6.12 Award Ceremony
Monday, 20th September 2010 at Shangri-la Hotel Singapore
Tickets to the event are sold separately. Interested parties, please email info@dasingapore.com
6.13 For all queries to the awards secretariat, please include the following in the email subject: SDA2010 and email to sda@dasingapore.com
