Designer, Marc Atlan Design, Inc. California, USA

“Designing packaging is like creating small architectures. From visual identity and branding to graphic systems and structural design, you can provoke emotion and induce substance from nothing. In this competition, my goal is to analyze and judge intrinsic significance, uniqueness and meaning.”

A Frenchman based in Los Angeles, Marc Atlan is a designer who conceptualizes and produces packagings, ad campaigns, brand identities, logos and interior architecture. His clients are some of the most creative and cutting-edge brands around: Comme des Garçons, Helmut Lang, Tom Ford, Yves Saint Laurent, Christian Dior, Prada Beauty, Marc Jacobs, Oliver Stone, Joe Pytka and Philippe Starck. He is currently working on projects for James Perse, A.P.C. and Maison Martin Margiela.

In recent years, Marc Atlan has received numerous international awards such as: the One Show Gold Award, Best Packaging of the Year by I.D. Magazine and Best Packaging Design at the European FiFi Awards.

Time magazine placed him among the 10 best designers of the year. Marc Atlan is also recognized as a talented photographer.

His latest project is a new line of organic makeup, the first fully “refillable” range in the world, for the brand Kjaer Weis.

Upcoming is the launch of his new anthological website, www.marcatlan.com.

Creative Director, Foxall Associates, London UK

“It is a pleasure to be asked to judge in DAS SDA 2010. Not only because the Singapore design scene has been a constant on our radar, but because sharing comment and opinion is the fastest way to improve the creative industry that we all work in.”

Andrew graduated with a distinction from Domus Academy, Milan in Fashion Design and Marketing in 2000. He has a Foundation in Painting from Edinburgh and a BA (Hons) in Fashion & Textiles from Liverpool University. He worked in Italy and the UK with Future Concept Lab, Neil Barrat, Boxfresh, Deutsche Bank and Ideo. In 2003 he set up 20ML Istanbul, a photography and design consultancy, where he worked as creative director. He founded Foxall Associates in 2006.

Foxall Associates are a London based creative consultancy who work in fashion, art & design. Established in 2006 by brothers Andrew and Iain Foxall, the studio draws from their collective experience and demonstrate through their work how cross-pollination between disciplines can encourage the emergence of new, innovative ideas.

Current projects include creating and art directing Vogue Turkey (the latest in the international Vogue editions), working with Magnum London on their exhibition space branding, and the studio has just completed a book to coincide with Ryan McGinley’s exhibition at Alison Jacques Gallery, London.

Art Director, Foxall Associates, London UK

After completing an Art Foundation in Newcastle, Iain studied Graphic Arts (BA (Hons)) in Liverpool under David Crow, Jonathan Hitchen and Michael O’Shaughnessy, graduating in 2000. He worked as a freelance designer for Unilever, Lloyds Bank, Canon, Aquascutum and Nike before setting up Foxall Associates in 2006.

Co-Chairman of the IDW Consortium, President of the Israel Community of Designers and Past-President of Icograda, Israel

“I will be happy to contribute to the continuing efforts of DAS to raise the standards of design.”

A graduate of the Graphic Design Department of the Bezalel Academy of Art and Design in Jerusalem, David worked at Total Design in Amsterdam before working for a number of years in New York. Since returning to Israel, he has worked in the field of environmental graphic design as a partner in the Daedalos Design Studio. He co-founded Vital – The Tel Aviv Center for Design Studies, affiliated with Middlesex University. The school’s industrial and graphic design departments later became part of the Shenkar College of Engineering and Design. David is active in the community of professional designers. He has served as president of Icograda and currently is the President of the Israel Community of Designers. He has lectured at numerous international design conferences and has served as a juror in international design competitions. In 2009, with Avital Scharf, he established IDW, a firm providing integrated design services in China.

Group Editor, DESIGN>, South Africa

“The Singapore Design Awards is highly regarded internationally as a platform that showcases the best of the best in the South-East Asian region.”

Jacques Lange is past president (2005-2007) of the International Council of Graphic Design Associations (Icograda) and former co-chair of the International Design Alliance. He is currently group editor of the DESIGN> stable of publications where he is responsible for overseeing all editorial functions and creative direction of five multidisciplinary magazine titles as well as an online information platform. He is also partner and creative director at Bluprint Design, a communication design consultancy based in Pretoria, South Africa, chairperson of the SABS Design Institute’s Design Achievers Awards and advisory committee member of the academic journal, Image & Text. In addition, he is an advisor to various governmental, education and non-governmental institutions where he focusses on design education, advocacy, design promotion and policy issues. Jacques qualified with a degree in Information Design from the University of Pretoria in 1988 after which he gained experience in the theatre and television industries before focussing his professional interests on human resources, branding and editorial design. His professional output as a designer has earned him many industry awards and his work has been featured in numerous publications and exhibitions.

Visual Media Designer Consultant, FDIA, UDB                      CEO, Ad hoc Design

Guy is a corporate and book designer. He is active since 1971 in both the industrial and cultural worlds. Since 1989, he has been the CEO of Ad hoc Design. Guy is a Guest Speaker at the La Cambre Art Visuel, and also the Saint-Luc Institute Brussels, Belgium. He is also deeply involved in professional associations in Belgium and around the world, taking design to new levels of understanding and application. From 1993 to 2001, he has been a member of the Icograda office – International Council of Graphic Design Associations – where he also served as President during the years 1997-1999. He was one of the founding fathers – and is involved ever since – of Design for the World, an association aiming at proposing solutions for humanitarian problems. Since 2006, Guy Schockaert has been a member of Belgian’s Free Academy (Libre Académie de Belgique).

Professor, Industrial Design Centre, IIT, Bombay

‘I accepted the invitation to judge the Singapore Design Awards, becasue it is an opportunity to see the best in Singapore design.”

The initiator and the founder of India’s first Master of Design Programme in Visual Communication in 1981; Kirti Trivedi (born 1948, Gwalior, India) is a Professor at the Industrial Design Centre, IIT, Bombay. After a degree in Mechanical Engineering, he did postgraduate studies in Industrial Design from IIT, Bombay, and the Royal College of Art, London.

In 1981, he worked as a UNESCO Fellow in Japan, under the guidance of Prof. Kohei Sugiura, and was introduced by him to the intellectual depth and the richness of Asian Design. He has been engaged in research and documentation of the classical design traditions of India since 1984, with several publications on Indian Design Traditions.

Besides teaching and design research, he is active as a design consultant in the areas of graphic design, book design, exhibition and museum design, environmental graphics, signage, and product design: with numerous publications and awards both nationally and internationally. His current research is in developing appropriate interaction design solutions for Indian needs based on emerging technology possibilities.

Founder, Olaf Hoffmann Design, Germany

“The reason why is because I was a judge last year and that this is a good event. And on the other hand I was supervised by Ulrich Schraudolph, my colleague in design.”

Olaf Hoffmann, an ICSID member since 1986, heads Olaf Hoffmann Industrial Design in Munich. In between participating in ICSID workshops in countries such as Chile, Latvia and South Korea, he has also won design prizes from iF Hannover, which include the Red Dot Essen and the Braking Brarriers Prize in Brussels. He has also been active in several Design associations and was Member of the Board of the Arbeitsgemeinschaft Selbständige Industrie Designer e.V. from 1992 to 1996.

Industrial Designer, Konseptiplus Design Studio, Finland

Juha Kosonen studied industrial design and Design Leadership at the University of Art and Design Helsinki. In 2001, he founded Studio Konseptiplus. The studio offers services in the fields of graphic design, product and concept design as well as design strategies. Juha Kosonen has been working for international companies like Dell, Sony-Ericsson and Creative Technology.

Founding Chairman and CEO of design4all international design consortium, Tel Aviv, Israel

“It is very difficult for me to a reason for my acceptance other than that Prof. Ron Newman who is a very good old friend gave you my name…”

Industrial designer, entrepreneur, researcher and educator. At present founding chairman and CEO of design4all international design consortium, co-founder and president of Senior-Touch ltd. and co-founder of Scentcom ltd.

Winner of the World Technology Network Award 2009 in the field of design.

He is a practicing designer since 1970 and designed more than 700 products mainly in the field of advanced technologies. He is a professor of Industrial design at the Technion Israel Institute of Technology where he founded and was the former head of the graduate program in advanced design studies and design management.

Nabarro was an executive board member of ICSID, the International Council of Societies of Industrial Design 1999-2003 and acts now as a regional advisor for ICSID.

Nabarro is the recipient of 24 Design awards and his design work has been exhibited in design exhibitions around the world.

Principle areas of research and interest are design for older people, design management and design education. He is a frequent presenter in design and management conferences and seminars and the writer of articles on design for older adults and design management. Nabarro lectures and conducts workshops seminars and lectures on age friendly design in design and management schools around the world.

He is a jury member for many international design competitions like Red dot Germany, Red dot concept Singapore, India financial times design award, Over 60 design award Singapore, and more.

He has appeared in many print publications over the years, and speaks regularly to a wide variety of audiences and has consulted to a wide variety of organizations.

President, Raffles University, Singapore

“I am pleased to judge my second DAS SDA award this year; 2010… I have been a supporter of DAS for well over ten years, and I admire its work and its commitment to professional designers. As a lapsed designer and a practising academic manager leading the education of over 6000 design students in our Raffles Colleges in 13 countries I believe the constant development and enhancement of the design professions is vital. I call on all designers to support DAS in Singapore with their SDA initiative and to support your own local professional association if you live or work outside of Singapore.”

Professor Ron Newman completed his studies in Industrial Design at the National Art School (NAS) in the early 1970s and he has held various design and design management positions in Australia and Europe. Senior design positions with Philips, Email and for six years as Research and Development Manager for Sebel Furniture, which paralleled his editorial stewardship of the national magazine Design in Australia and various executive roles within the Design Institute of Australia (DIA).

For five years in the late 1980s he was the Chief Executive Officer of the public company, Exhibit Resources, which he established, a company that was involved in design and fabrication of museums and exhibitions. Professor Newman has held many board directorships and consultancy positions to major companies.

Professor Newman was Head of School of Design Studies, College of Fine Arts (COFA), the University of New South Wales (UNSW) for seven years from 1994 to 2000 and from 2002 for 4 years he was Director & Dean of Sydney College of the Arts, the visual arts Faculty of the University of Sydney. In January 2005 Auckland University through its business incubator, IceHouse appointed him into a parallel role as Entrepreneur in Residence, a residency designed to initiate new collaborations within Auckland University and encouraging outreach to the commercial community of New Zealand.

In September 2006 he left the University of Sydney, and is currently President, Raffles University, at its headquarters in Singapore.

Design Director, Porsche Design Studio, Zell am See Austria

Christian Schwamkrug is Design Director Porsche Design Studio, Zell am See, Austria. The Porsche Design Studio in Zell am See, Austria, stands for the distinctive, timeless and unmistakable design signature that characterizes all products of the luxury brand Porsche Design. The brand was founded in 1972 by Professor Ferdinand Alexander Porsche and ever since has a particular focus on technically inspired products. Porsche Design offers classic men’s accessories that stand for functional, timeless and purist design. The product portfolio includes watches, sunglasses, luggage, a sport and fashion collection as well as electronic products and a men’s fragrance line. Additionally the studio also does work for other companies in the areas of industrial and product design. Today, the Porsche Design Studio is among Europe’s most recognized design companies. Christian Schwamkrug joined the Studio after studying Industrial Design in Wuppertal, Germany and various stints as a freelancer in design firms. He was appointed Design Director in 2004. Since 2008 he is a visiting professor at the University of Fine Arts, Hamburg.

Visiting Practitioner Professor, UWE / Senior Lecturer, Arts University College Bournemouth, UK

Bob Cotton has extensive experience as a creative director and writer on and about new media. His were some of the earliest overview books on new media to appear in the 1990s – see Understanding Hypermedia (Phaidon 1993), and The Cyberspace Lexicon (Phaidon 1994). Recently he has focussed on Innovation, design, and the role that futurecasting (technology forecasting) plays in the design and innovation process (Futurecasting Digital Media, Pearson/FT.com 2002). He was recently Research Fellow in Digital Media at London College of Communication (University of the Arts, London), where he organised several conferences and exhibitions on new media. He has judged interactive media for both BAFTA and D&AD, and the US ID Magazine. Currently he is Visiting Practitioner Professor in Digital Media at University of the West of England, a visiting Senior lecturer in Interactive Media at the Arts University College Bournemouth, and Supervisor on the Press Association/University of the Arts, London Knowledge Transfer Partnership. In 2010 he returned to film-making with ZeitEYE – an 11 minute rapid montage on the history of media+arts innovation since 1900, and continues to develop work visualising the new media environment that characterises much of our 21st Century culture.

Singapore

“Design touches every aspect of our lives: anything that helps improve it is worthy of support.”

In 1986, Graham graduated with a BSc Honours Degree in Chemistry from Edinburgh University. This proved a surprisingly good preparation for his first job in advertising – copywriter for a Dutch business-to-business agency specialising in the chemicals industry.

Realising that doing ads for consumers was a bit more fun than writing for chemical engineers, Graham joined a mainstream Dutch agency that did both advertising and direct marketing.

In 1991, Graham moved to Singapore, joining O&M Direct as a copywriter. Four years later, he moved “above-the-line” with O&M. Approximately 3 years Graham had progressed to Senior Writer.

He then advanced to Creative Director, joining Leo Burnett. Followed by TBWA Singapore, as Executive Creative Director.

Graham joined Ogilvy Interactive in July 2000 as Regional Creative Director, Asia Pacific, to oversee the build up of the regional network: Hong Kong, Tokyo, Beijing, Jakarta, Shanghai, Kuala Lumpur and Singapore.

In 2003, Graham joined Saatchi & Saatchi Singapore. His role: strengthen the agency’s through-the-line abilities.

In 2005, Graham joined BBH Japan. His brief was similar: to strengthen the agency’s creative offering across all media. While at BBH Graham oversaw the launch of “Axe” in Japan, which was the most commercially-successful launch in the brand’s history.

On January 15th 2007, Graham joined TBWA/Tequila as Executive Creative Director, Singapore and “Creative Integrator” for Asia.

Graham left TBWA/Tequila in November 2009 for a year’s sabbatical.

Personal Awards

Graham’s ambient, print and TV work has been awarded at shows such as: Asia-Pacific Adfest, Spikes, The One Show, Clio, Cannes, D&AD and Communication Arts.

He has won a cross-section of all the major DM awards: Caples, Echos and the Asian Direct Marketing awards (where he has won Best of Show twice). Graham also steered Saatchi’s Singapore to joint number 1 most creative Direct Marketing agency in the world, as ranked by the WON Report ‘05. (The WON Report ranks agencies based on the number of major DM awards won).

Graham’s interactive work has been awarded at shows such as the One Show Interactive, Cannes Cyberlions, Clio Interactive and Communication Arts.

As such, he is the one of the few creatives to have achieved international recognition across all media.

Head, MA Interactive Media at London College of Communication, University of the Arts, London

“It’s an honour to work with DAS SDA 2010. Why have I accepted? because I’m old and I’ve seen the past. I’ve watched the centre of gravity move eastwards and I’m impatient to see the the future. I’m like a kid reading a comic: I want to know what happens on the next page.”

Alan Sekers leads the Future Communication strand on a Masters programme at the London College of Communication’s Media School. In 1984, he founded Imagine, Europe’s first digital design consultancy. There he led major consulting projects for clients such as Fiat, the Image Bank, Kleinwort Benson, N M Rothschild, MTV, Pentagram, Readers Digest, the Rolling Stones, Shell, WH Smith and Wolff Olins. He has also been a Thought Leader in major consulting exercises for Ideascope and others in the USA and Europe and worked at tomato as a creative director, designer and consultant for clients who included Channel 4, Die Zeit, and Volvo. He’s been a non executive Director of on_IDLE and of BabelMedia, one of the fastest growing technology companies in the UK.

Founder / Heresiarch at Heresy, LLC

“I’ve been involved with helping young designers in Southeast Asia meet their potential for nearly 20 years and I think it’s important that they continue to receive honest feedback about where they still need to improve as well as where they have made great strides. I have no qualms with being such a messenger and happy to be a juror for another year of the SDAs to see what they will bring to the table.”

Josh’s career spans more than 20 years in advertising and marketing, with more than 16 years as a pioneer and innovator within the digital space. In that time he has held a variety of leadership positions ranging from Creative Director to Chief Creative Officer to regional-office Chief Executive Officer for some of the industry’s most respected regional and global digital agencies, among them Bates Advertising, XM Asia, XM Worldwide, and WPP Digital’s BLUE. He has led successful, results-driven digital campaigns for some of the world’s most prestigious brands including Nokia, Visa, Coca-Cola, ESPN, Cisco, Discovery Channel, Compaq, HP, Singapore Airlines, Pfizer, Heineken, General Motors, and the US Department of Defense.

Most recently, Josh served as Global Creative Director and Director of Digital Strategy and Operations for global agency, Enfatico, an “all star” WPP organization that assembled the agency’s top talents to support the worldwide integrated campaign efforts for Dell. Today, Josh is founder and Chief Heresiarch for Heresy, LLC, a management consulting company focused on empowering the evolution of marketing people, organizations, and the industry at large, readying them for success in the twenty-first century.

Founder and Principal, Shashi Caan Collective, New York, USA

“Design competitions are an important means of creating general awareness and raising higher levels of design excellence and expectation. The DAS SDA 2010 awards are an important vehicle for this outreach and for raising the bar.”

Shashi Caan brings a unique perspective to the field of Interiors. A multi-disciplinary and passionate designer, Caan holds masters degrees in Architecture and Industrial Design and a BFA (Honors) in Interior Design.

With more than 20 years of practice and leadership experience with firms such as Skidmore Owings and Merrill in New York and, currently, as the Founder and Principal of her own firm “The Collective”, she simultaneously has as many years of teaching experience, including close to five years as Chair of the Interior Design Program at Parsons the New School for Design.

With a human centred design approach and a sharp focus on the future of the habitable environment, she is committed to research and fresh insight in the integration, understanding and new impetus specifically for the Design of Interiors and Design in general.

Shashi Caan is committed to design innovation and excellence and has an international reputation, is a sought after public speaker and is the recipient of numerous awards and recognitions, including the national “2004 Interiors Designer of the Year” and “2006 Educator of Year” in New York City.

Shashi joined IFI as a co-opted board Member in 2007 and brings both professional and educative experience to the IFI Board.

Director, Callison, New York, USA

“I am so pleased to be involved in this years DAS Awards. I have always been impressed with their ability to present a multi disciplinary field of designers with a unified voice to influence public policy, shape the industry and engage the public. It is for these reasons that I have chosen to donate my time to this wonderful organization.”

For more than 15 years, Steven has been creating dynamic retail experiences for consumer brands and specialty retail clients across the globe. He leads the New York Callison RYA Studio in creating and managing the planning and design of specialty retail and luxury department store environments alike. His diverse background and international experience provide him with the ability to offer our clients not only a custom design aesthetic, but results-driven retail consulting services.

He is also involved in several speaking engagements such as that for the National Retail Federation in 2009, and for the International Retail Design Conference and Euroshop Trade Fair in 2008.

Principal, KBH Interior Design, Toronto, Canada

“I am delighted to have been invited to be a judge for the DAS SDA 2010 competition. To be able to participate in an event with such an international perspective as this multi-disciplinary design competition has is an honour. The past award recipients have produced outstanding work, and I look forward to reviewing what I am sure will be another exceptional set of entries.”

A graduate of the School of Interior Design at Ryerson Polytechnic University in Toronto, Victoria has been in practice since 1987. She brings several years of experience in both interior design and interior construction management, with a focus on office, retail and institutional projects. In addition to her interiors experience, she has worked extensively with architectural firms and brings a good understanding of complete project scope.

Victoria, serving as Director of Marketing at KBH Interior Design, believes strongly in serving client interests through the design process, and in projecting client image and business philosophy through the interior environment, while responding to the critical client needs of function, budget and schedule.

Recently completed projects include the creation of a 10,000 square foot office fit up for Google’s Canadian Head Office in downtown Toronto; a 20,000 square foot office fit up for GE Real Estate; the creation of a 50,000 square foot corporate office for the newly created Ministry of Aboriginal Affairs in Toronto; an 85,000 square foot office relocation for the Sport Alliance of Ontario; the redesign of the Valley Marketplace Restaurant at the Ontario Science Centre; and a 150,000 square feet of office consolidation and reconfiguration for the Ministry of Training, Colleges and Universities in Toronto.

Professor, Hongik University, Seoul Korea

“I thought I already made my acceptance of jury with honor. I will support DAS as jury.”

Joo Yun Kim is the professor of Hongik University in Seoul Korea. He got B.Arch. in the Architectural School, Hongik Univ. in 1984. And he finished his MFA of Interior Design in 1986 at Hongik Graduate School of Industrial Art, MA in Interior Design in 1991 at Cornell Univ., Ph.D. in Architecture in 2002 at Kookmin Univ. He had been a research professor at Pratt Institute in US for 2004-2005. At present, he is the chair of Industrial Design Department, the chair of Interior Architecture Department and the chair of Inter_space Design Department of Graduate School in Hongik University. He works also as the Director of Design Research Institute of the school.

He gave numerous lectures internationally, such as APSDA (Asia Pacific Space Designer’s Association) in 1998, 2000, 2005, IFI roundtable in 2006, LuXun Academy of Art at China in 2007. For IFI, he initially proposed WING at Johannesburg IFI Board Meeting in 1999 and managed the first WING 1999 Seoul as a director with full support by KOSID (Korean Society of Interior Designers).

At 2000, he worked with a video artist Nam Jun Back for the millennium gate design for Seoul Korea (not built). He had got numerous merits and prizes. Especially, he was the winner of 2006 Korean Interior Design and got the first Grand prize by the Ministry of Construction & Transportation. Now he is working as the Master Planner for Design Seoul Street for City Seoul, Korea. And he is also an art & design director of the Milan and Seoul based design firm um&partners and of the international design information website www.designflux.co.kr.

Practicing Architect, Established Furniture and Interior Designer, Elephantversity, India

A practicing architect and an established furniture and interior designer, Shrikant has designed many corporate offices, institutions, banks, hotels, etc.

His latest achievement is to be elected as the first Indian President of International Federation of Interior Architects. He is the president of Indian Institute of Interior Designers, member of GATS committee of Council of Architecture. He lectures around the world and is an advisor to many architectural and interior design institutions in India and abroad.

Director, Eight Inc., the apple and Nokia Identity design firm, San Francisco & NYC, USA

“At Eight Inc. we believe in the power of integrated design thinking to create meaningful and unique solutions that drive the success of our projects around the globe. The Designers Association Singapore is founded on this same principal and fosters a multi-disciplinary design community with a goal to bring the pluralistic nature of design together with business and academia to create change and growth. It is an honor and a pleasure to serve as a judge and support an association that shares our philosophy and is actively shaping the future of design”

Wilhelm Oehl was born in Speyer, the Rhinland Palatine region of Germany. Early in his career, he completed a three-year apprenticeship as a cabinetmaker at Emanuel Hook, Furniture Design, and received a Diploma in Furniture Construction from the Handwerkskammer Mannheim, Germany, in 1992. He was responsible for the development and production management of the “Trapezium” series of chairs and marketing at the trade fairs in Cologne, Frankfurt and Milan. In 1990, Oehl was part of the design and manufacturing team of the 125th Anniversary Exhibition for BASF, the chemical conglomerate, in Ludwigshafen, Germany.

Oehl attended the Art Center (Europe) in La Tour-de-Peilz, Switzerland in 1992 and 1993 before transferring to the Art Center College of Design in Pasadena, California and graduating in Industrial Design with honors in 1994.

In 1995, Oehl joined Eight Inc. and became a partner in 1998. At Eight Inc. Oehl is involved in a wide range of product, retail, interior and exhibition design projects, many of which have received international design awards and published in Asia, Europe, and the United States. Oehl has taught industrial design at the San Francisco Academy of Art College, and speaks on the subject at international design forums. In addition, Oehl actively supports the arts and is on the committee for Digital Art at the San Francisco Museum Of Art.

Principal, Founder, Slade Architecture, New York, USA

James Slade is an internationally celebrated architect who has also taught design at several universities across the country and in Italy. He is the Principal and Founder of Slade Architecture.

Slade Architecture is a young, award winning, New York City design firm, founded in 2002 by James Slade and Hayes Slade. They have completed a diverse range of international and domestic projects and their work has been recognized internationally with over 200 publications, exhibits and awards. Architecture League of New York selected Slade Architecture for the Emerging Voices Lecture series in March 2010. Among Slade Architecture’s awards are a national AIA Small Projects Award, multiple NY AIA Merit Awards, Association of Retail Environments Store of the Year Award, Chain Store Age Best in Show Award, Fast Company Masters of Design issue, multiple Best of Year awards from Interior Design Magazine, Contract Magazine and Businessweek/Architectural Record. Slade Architecture’s work has been exhibited at the AIA Center for Architecture in New York, the Venice Biennale, Florida International University, the German Architecture Museum in Frankfurt and many other exhibits in Europe, Asia and the United States.

Director, DPA

Mr Tai Lee Siang graduated with honours from the National University of Singapore in 1987. He worked for the national landuse planning authority, Urban Redevelopment Authority (URA) from 1990 to 1992, forming long term strategic plans as well as detail development area guide plans. His areas of scope involve the planning area of the Downtown Central Business District and the revitalosation of the entertainment -commercial district along the Singapore River.

He joined DP Architects since 1992 and has worked on a number of key projects that have won both local and international awards. Most notably are The Bayshore, Far East Square and The Central. All 3 projects won FIABCI Prix d’Excellence in their respective categories. Mr. Tai was appointed as Director in 2000. He has continued to devote much of his time in large-scale urban planning projects such as the Masterplan of Orchard Road Experience Guide Plan. Strong interest in the planning of Singapore has kept him involved with the planning authority.

Although Mr Tai has stepped down from Presidency of Singapore Institute of Architects, he continues to devote his passion on the Green and Sustainability frontiers. Mr Tai is currently the chairman for REACH on Physical and Environmental sustainability – a feedback unit to government. In addition, he will be championing the discussion on Green initiatives amongst ASEAN nations’ architects’ institutes. Such efforts will pave the way for Singapore to be a regional hub and showcase for Environmental Sustainability.